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STRATEGIC BRAND ARCHITECTURE RELEASED 2019

S&H Group Corporate Brand & Legal Practice Identity

CLIENT ENTITY
S&H Group (Law & Property Consultants)
DIRECTOR & PRINCIPAL
Selom Afatsiawo
DISCIPLINE
BRANDING
DELIVERED SCOPE
Corporate Identity System Executive Stationery Physical Office Environmental Signage Corporate Web Design
01 // THE CHALLENGE

Unifying two distinct professional verticals—commercial legal litigation and high-value property consultancy—under a singular, authoritative corporate banner without confusing clients.

02 // THE SOLUTION

Designed a clean, architectural interlocking monogram reflecting both legal stability and physical structure, supported by foiled linen stationery, executive folder suites, interior signage, and a minimal web platform.

03 // THE IMPACT

Instilled high client trust and prestige across commercial leases, land conveyancing, and corporate litigation clients, establishing S&H as an integrated full-service advisory.

S&H Group Corporate Brand & Legal Practice Identity
PRIMARY PRODUCTION KEY ART REF: SH-GROUP

The Context & Challenge

The S&H Group operated as an integrated advisory firm combining specialized legal counsel with high-value real estate development and property asset management in Accra. Operating in two industries that demand uncompromising credibility, their legacy branding was disjointed, with separate identities confusing enterprise clients and institutional property developers.

Strategic Approach & Execution

SA was commissioned to execute a comprehensive corporate brand consolidation. Our challenge was developing a visual vocabulary that honored the conservative gravitas of legal practice while conveying the progressive vision of modern property development. We created a monolithic, interlocking ‘S&H’ geometric monogram reminiscent of both architectural pillars and judicial balance.

The Deliverables & Craft

We engineered an extensive collateral system: heavyweight business cards with metallic foil stamping, embossed presentation folders for property deeds and court filings, legal letterheads, and standardized contract document templates. Additionally, SA designed physical office signage—including laser-cut metallic wall emblems and frosted glass partitioning—and developed a streamlined corporate website detailing their legal practice areas and property portfolios.

Outcomes & Long-Term Impact

The unified brand architecture provided S&H with an institutional stature that matched their high-value transactional work. It simplified their business development pitches to major commercial landlords, banking institutions, and private clients, cementing their reputation as a premier multidisciplinary consultancy.

PRODUCTION ARTIFACTS • 8 ASSETS

Visual Deliverables Gallery

High-resolution brand guidelines, user interfaces, cinematography stills, and collateral designed for S&H Group (Law & Property Consultants).

S&H Group Corporate Brand & Legal Practice Identity artifact 1
ARTIFACT 01 hero.jpg
S&H Group Corporate Brand & Legal Practice Identity artifact 2
ARTIFACT 02 sandh_1.jpg
S&H Group Corporate Brand & Legal Practice Identity artifact 3
ARTIFACT 03 sh-brandrefresh.jpg
S&H Group Corporate Brand & Legal Practice Identity artifact 4
ARTIFACT 04 sh-cards.jpg
S&H Group Corporate Brand & Legal Practice Identity artifact 5
ARTIFACT 05 sh-logo.jpg
S&H Group Corporate Brand & Legal Practice Identity artifact 6
ARTIFACT 06 sh_desk.jpg
S&H Group Corporate Brand & Legal Practice Identity artifact 7
ARTIFACT 07 sh_folderletter.jpg
S&H Group Corporate Brand & Legal Practice Identity artifact 8
ARTIFACT 08 sh_letterheadcard.jpg

Commission a Similar System

Discuss requirements directly with creative principal Selom Afatsiawo.