Interiors by Karma Brand & Portfolio Architecture
An international interior architecture studio catering to high-net-worth residential and boutique commercial spaces in the US and Ghana required an identity system as refined as their physical environments.
Crafted a minimalist, architectural brand identity featuring warm terracotta, charcoal, and travertine tones, supported by bespoke square business cards and an editorial web showcase.
Positioned the studio for multi-million dollar residential design commissions and architectural magazine features.
The Context & Challenge
Interiors by Karma (IBK) is an upscale interior architecture and spatial styling studio operating between the United States and Ghana. Specializing in luxury residential estates, boutique hotel suites, and executive corporate headquarters, IBK transforms raw interior volumes into deeply curated spaces celebrating rich textures, bespoke joinery, and warm natural light. They needed a brand identity that felt as considered and tactile as their physical interiors.
Strategic Approach & Execution
SA developed a bespoke brand identity centered on architectural geometry and quiet luxury. We selected a high-contrast serif typography paired with expansive whitespace, reflecting spatial harmony. The color system was drawn directly from natural architectural materials: raw travertine, polished terrazzo, warm terracotta, and charred oak.
The Deliverables & Craft
Our team delivered an editorial stationery suite printed on heavyweight uncoated cotton papers, tactile sample folders, and a minimalist web portfolio. The website was architected like a digital art monograph, allowing large-scale photography of completed architectural projects to breathe without visual clutter or distraction.
Outcomes & Long-Term Impact
The refined brand aesthetic immediately resonated with discerning high-net-worth property owners and commercial real estate developers. IBK leveraged the new collateral and digital showcase to secure flagship interior design contracts across Accra and Atlanta, solidifying their standing in luxury residential design.
Visual Deliverables Gallery
High-resolution brand guidelines, user interfaces, cinematography stills, and collateral designed for Interiors by Karma (IBK).
Commission a Similar System
Discuss requirements directly with creative principal Selom Afatsiawo.